"We've increased customer satisfaction and upsold existing clients" - Onur Özen  |  Book call
SELECTED PROJECTS

See the impact of great user experience design

Learn how I’ve helped SaaS companies and product teams create intuitive experiences that drive results.

BROKER BUDDHA

Made complex insurance workflows easier to use and easier to love

Broker Buddha is a digital client engagement platform for insurance agencies, aiming to improve customer experience and increase brand loyalty.  They simplify the application and renewal process, enabling agencies to provide a consistent digital experience.

I worked with the Broker Buddha team to overhaul core parts of the platform, including the application dashboard, application builder, AMS integration and contact import. The redesign improved usability and introduced new features that increased user engagement and satisfaction.
Impact and results

  • Introduced a scalable design system for long-term growth.

  • Improved platform usability and client sentiment.

  • Increased engagement with redesigned product features.

  • Revived underused functionality through clearer UX.

  • Delivered designs that consistently outperformed previous versions in user testing.

  • Supported a complex re-platforming effort without disrupting development.

  • Collaborated closely with product and engineering to align design with technical constraints.

REALTYME

Modernised RealTyme’s UX to drive growth and competitive advantage

RealTyme is a secure communication platform for governments and businesses handling sensitive information. It offers encrypted messaging, calls, file sharing, and collaboration tools to protect privacy and streamline communication.

I worked with the RealTyme team to overhaul the entire user experience, focusing on core workflows such as onboarding, account setup, messaging, calling, and contact management. We also introduced features like Community Circles, DND, and account backup to improve utility and support the platform’s growth as a scalable SaaS product.
Impact and results

  • Modernised the interface and workflows for a more intuitive and polished product experience.

  • Improved usability across core features on both desktop and mobile.

  • Shifted the platform to meet SaaS standards while ensuring strict security and privacy.

  • Increased customer satisfaction through clearer UX and simplified flows.

  • Strengthened RealTyme’s position in the secure comms space.

  • Supported commercial growth by upselling existing clients and converting new ones.

RING 4

Transformed the user experience to win early customers and scale with confidence

Ring4 offers a flexible business phone platform for modern teams. When we began working together, the product had strong potential but struggled with usability and visual consistency.

I worked closely with the engineering team to redesign key workflows across desktop and mobile, including account setup, messaging, threads, and team invites.By focusing on high-impact changes within real-world constraints, we made the product feel more intuitive, scalable, and ready to relaunch, without slowing the team down.
Impact and results

  • Redesigned key user journeys across the entire product experience.

  • Created a clear, consistent UI to support faster onboarding.

  • Built a scalable design system aligned with team constraints.

  • Supported a successful relaunch and early go-to-market motion.

  • Helped Ring4 secure its first customers within 3 months.

  • Trusted as a design partner focused on delivering real results.

SEND X

Redesigned a feature-rich email platform to boost usability and conversions

SendX is a powerful email marketing platform that helps businesses connect with their audiences through automation, segmentation, and drip campaigns. While the product was robust, its UI made it difficult for users to unlock its full potential.

I partnered with the SendX team to modernise the interface, introduce new features, and streamline key workflows, making the platform feel faster, friendlier, and easier to navigate for new and existing users alike.
Impact and results

  • Audited core experience and flows to uncover UX friction.

  • Refactored core flows to improve usability and cohesion.

  • Created a modern, consistent interface that reduced cognitive load.

  • Improved feature discoverability with global search.

  • Made advanced tools like workflows and sequences easier to use.

  • Helped increase paid conversions by 25% and double mid-market annual contract value.

  • Enabled faster iteration and scale through a more intuitive foundation.

Stop confusing users. Start retaining them.

Get "top-notch" UI/UX design from a seasoned product designer.

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