Case Studies | Simon McCade

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Various screens

Dashboard

Backup Labs

UI/UX for a B2B SaaS platform that enables customers to back up their cloud data.
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The goal was to reduce friction in a product that was already seen as complex and unwieldy, allowing customers to back up and restore their data quickly and easily.

Services provided

UX Strategy
User Experience (UX)
User Interface (UI)
Style Guide

Results and outcome

Audited 15+ screens
Developed visual design language
Increased perceived value
Acquired new customers
Featured in Business Wire
4-month engagement

Homescreen

SEO goals details

Style guide

Site Guru

Overhaul the UI design of an SEO tool designed for online marketers.

I established a compelling new visual design language that communicates their unique approach to SEO, while improving the user engagement and simplifying the user navigation.

Services provided

User Experience (UX)
User Interface (UI)
Style Guide

Results and outcome

Developed visual design language
Increased perceived value
Avg. customer rating: 4.9/5.0 stars
Increased revenue
Featured in AppSumo
3-month engagement

Primary inbox

User onboarding

UI components for calls

Various screens

Ring4

Improved UI/UX design of a cloud-based video conferencing and phone system for individuals and small businesses.

Revamped their web and mobile app design to strengthen their position in the market and retain customers.

Services provided

UX Strategy
User Experience (UX)
User Interface (UI)
Style Guide

Results and outcome

Developed visual design language
Increased perceived value
10,000+ iOS & Android app downloads
Avg. customer rating: 4.3/5.0 stars
3-month engagement

Insurance applications

Various screens

Insurance forms

Broker Buddha

UI/UX design for a leading digital client engagement platform for insurance companies.

I developed an intuitive UI design to ensure a seamless user experience, bridging the gap between technology complexity and user-friendliness.

Services provided

User Experience (UX)
User Interface (UI)
Style Guide
Design System

Results and outcome

Developed visual design language
Built design system 0-1
Increased customer satisfaction
Reduced user errors
4 senior stakeholders bought in
Acquired by Acturis
9-month engagement

Video conference

Various screens

RealTyme Circles

RealTyme

UI/UX design for a leading highly secure communication platform for government and enterprise.

My design prioritised simplicity and intuitiveness while never compromising on security. It's a robust interface that caters to an ever-growing user base.

Services provided

UX Audit
UX Strategy
User Experience (UX)
User Interface (UI)
Style Guide
Design System

Results and outcome

Audited 45+ screens
Redesigned Mac, iOS and Android app
Supported 20+ person dev team
Trusted by G20 governments
Expanded accounts and acquired new customers
Raised $5M venture round
2+ year engagement (ongoing)

Taggg

UI/UX design for a platform that enables individuals and teams to schedule calls with each other instantly and conveniently.

Through a comprehensive redesign process, I transformed the product experience, resulting in a more simplified and user-friendly application.

Services provided

UX Strategy
User Experience (UX)
User Interface (UI)
Style Guide
Design System

Results and outcome

Developed visual design language
Increased perceived value
Acquired new customers
Avg. customer rating: 4.8/5.0 stars
6-month engagement

Homescreen

Various analytics

Various screens

ePaysafe

Product redesign for Dataplan, a leading payroll company in the based in the UK.

I partnered with Dataplan to improve their web application, creating a visually appealing and improved user experience.

Services provided

User Experience (UX)
User Interface (UI)
Style Guide

Results and outcome

Audited 20+ screens
Developed visual design language
Increased perceived value
£15M of payments processed each month
Acquired by IRIS
3-month engagement

SendX

UI/UX design for an email marketing automation platform for B2B companies and bloggers.

I collaborated closely with SendX to create a compelling and user-friendly web app that would built trust with their users.

Services provided

UX Strategy
User Experience (UX)
User Interface (UI)
Style Guide
Design System

Results and outcome

Audited 20+ screens
Developed visual design language
Increased perceived value
Trusted by 3,000+ companies
Acquired by Inturact Capital
4-month engagement

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