For B2B SaaS companies
Turn more signups into paying customers
I've spent 7 years turning developer-built SaaS products into ones new users actually understand from day one.
Find out where new users get stuck.
trusted by 30+ saas across the US, UK and Europe
client results
What happens when new users stop getting stuck.
+25%
Trial-to-paid
conversions
Varun Jain
CTO, SendX
+38%
Trial-to-paid for users
who finished setup
Emmett Cooke
Founder, Pixelflow
+30%
Revenue within a month
of the redesign
Rick van Haasteren
Owner, Site Guru
200+
SaaS products
reviewed
300+
SaaS founder
conversions
6+
months average
client engagement
Sound familiar?
Signups are coming in, but revenue isn't.
Trials end without an upgrade.
People sign up, look around, and leave before they see value.
New customers churn in their first few months.
They paid, but only used the basics, and never found a reason to stay.
You have to demo it before it makes sense.
Every new customer needs a walkthrough call. That won't scale.
Your product makes perfect sense to the people who built it, but new users don't know where to start.
What it's costing you
Right, let's talk money.
You've already paid to get users through the door. Put in your numbers to see what a small lift in trial-to-paid would be worth over a year.
What I fix
Your product's leaking like a sieve. Here's where I plug it.
How it works
01
Find where people get stuck
I go through your product, review data, session recordings, and map every point where people stall or give up. Then I prioritise the fixes.
02
Fix it and get it live
I redesign the flows that matter, working with what you've already built or starting fresh if that's what's needed.
03
Check it worked, then go again
Once it's live, we look at what users do. If it moved the needle, we push further. If it didn't, we find out why and fix it.
Simple pricing
How fast do you want to plug the leaks?
Standard
Best for founders with one clear leak to fix.
£925
per week
Your biggest leak found first.
I review your product and find where trials stall.
1–2 conversion fixes live every week.
Real changes to your product, not just pretty mockups.
Fixed in order of what they cost you.
Setup, everyday use or upgrade, wherever you're losing the most.
Results checked every week.
We see whether more people finish setup and upgrade.
Private Slack channel.
Quick answers without waiting for a call.
Weekly strategy call.
Review what moved and pick the next fix.
Priority
Best for founders who need trial-to-paid moving this quarter.
£1,475
per week
Everything in Standard, plus:
3–4 conversion fixes live every week.
Work on several leaks at once instead of one at a time.
Up to 3 calls a week.
Faster decisions when things are moving quickly.
Client stories
What happened after the fixes went live.
FAQs
Questions I get asked.
Are we too early for this?
If people are signing up but not paying, it's not too early. Most teams I work with are between Seed and Series A. If you're not getting signups yet, the problem is probably further up the funnel than your product, and I'll tell you that on our call.
What if our numbers don't move?
Design can't fix everything. If the real problem is who you're targeting or how you're pricing, I'll tell you rather than keep billing you. And because it's week to week, you're never locked in.
Why not just hire a designer?
You can, but it takes months to find the right person and they'd be learning your product from scratch. I can start within a week, I've already fixed this problem for other SaaS teams, and you can stop whenever the numbers are where you want them.
Will this create more work for our developers?
Most fixes are small changes to what you've already built, not a rebuild. I design with your existing components wherever I can, so your developers aren't starting from nothing.
How will we know it's working?
We agree what to measure before I start. That's usually how many people finish setup and how many trials turn into paying customers, plus what users tell us. We check those numbers every week. If a fix doesn't move them, we find out why and try something else.
What if we've already got a designer?
That's fine. I often work alongside in-house designers. I focus on turning more trials into paying customers while they keep the roadmap moving. They get a senior designer to learn from, and you get conversion fixes without pulling them off other work.
Can we pause or stop anytime?
Yes. It's week to week with a one-week minimum and no long contract. If you need a break, say between releases, we can pause and pick things back up when you're ready.
Is my data secure with Prospect?
Security is a non-negotiable. Prospect uses end-to-end encryption in transit and at rest, along with advanced identity management features like SSO, 2FA, and granular role permissions. We also run regular audits and work with trusted infrastructure providers to safeguard every layer of your data. You own your data, and it’s never used or shared without your consent.
What happens if I outgrow the Free plan?
The Free plan is designed to get you started, but when your needs grow, Prospect scales with you. Upgrading is seamless—no data loss, no reconfiguration. You’ll instantly unlock more automation, more integrations, and advanced features to help your team stay ahead. We’ll even guide you through the transition to make sure nothing gets missed.
Can I use Prospect with my current tools?
Yes—Prospect is built to integrate seamlessly with the platforms you already rely on. From data sync to workflow triggers, we support popular tools out of the box and offer API access for everything else. Whether you’re using Slack, Notion, Google Workspace, or something more specialized, Prospect fits into your stack without disrupting it. We believe software should meet you where you are—not the other way around.
Does Prospect support teams in different time zones?
Absolutely. Prospect is built for global teams with asynchronous schedules. From workflow notifications that adjust to local time, to real-time collaboration that doesn’t require everyone to be online at once, we make working across time zones feel natural. You can set time-aware triggers, assign reviewers by region, and keep your processes running smoothly around the clock.
How long does setup take?
Most teams are set up in under an hour. We’ve designed Prospect to be intuitive from the start—no need for lengthy onboarding sessions or technical hand-holding. Just connect your data sources, set your preferences, and your workflows are ready to go. Our team is always on hand if you want help, but most users don’t need it.
Can I cancel or change plans anytime?
Yes—your plan is always in your control. Downgrade, upgrade, or cancel without needing to contact support or jump through hoops. Your settings and data are preserved, so if you return later, you can pick up right where you left off. We believe in earning your trust, not locking you in.
Are our company secrets protected with Prospect?
Yes—confidentiality is central to everything we build. Whether it’s financial reports, internal notes, or sensitive forecasting data, it stays strictly yours. We don’t access or analyze your information unless explicitly requested for support. Our platform is used by companies with strict compliance needs, and we meet or exceed industry security standards.
Does Prospect support teams in different time zones?
Absolutely. Prospect is built for global teams with asynchronous schedules. From workflow notifications that adjust to local time, to real-time collaboration that doesn’t require everyone to be online at once, we make working across time zones feel natural. You can set time-aware triggers, assign reviewers by region, and keep your processes running smoothly around the clock.
What happens if I outgrow the Free plan?
The Free plan is designed to get you started, but when your needs grow, Prospect scales with you. Upgrading is seamless—no data loss, no reconfiguration. You’ll instantly unlock more automation, more integrations, and advanced features to help your team stay ahead. We’ll even guide you through the transition to make sure nothing gets missed.
How long does setup take?
Most teams are set up in under an hour. We’ve designed Prospect to be intuitive from the start—no need for lengthy onboarding sessions or technical hand-holding. Just connect your data sources, set your preferences, and your workflows are ready to go. Our team is always on hand if you want help, but most users don’t need it.
Is my data secure with Prospect?
Security is a non-negotiable. Prospect uses end-to-end encryption in transit and at rest, along with advanced identity management features like SSO, 2FA, and granular role permissions. We also run regular audits and work with trusted infrastructure providers to safeguard every layer of your data. You own your data, and it’s never used or shared without your consent.
Are our company secrets protected with Prospect?
Yes—confidentiality is central to everything we build. Whether it’s financial reports, internal notes, or sensitive forecasting data, it stays strictly yours. We don’t access or analyze your information unless explicitly requested for support. Our platform is used by companies with strict compliance needs, and we meet or exceed industry security standards.
Can I use Prospect with my current tools?
Yes—Prospect is built to integrate seamlessly with the platforms you already rely on. From data sync to workflow triggers, we support popular tools out of the box and offer API access for everything else. Whether you’re using Slack, Notion, Google Workspace, or something more specialized, Prospect fits into your stack without disrupting it. We believe software should meet you where you are—not the other way around.
Can I cancel or change plans anytime?
Yes—your plan is always in your control. Downgrade, upgrade, or cancel without needing to contact support or jump through hoops. Your settings and data are preserved, so if you return later, you can pick up right where you left off. We believe in earning your trust, not locking you in.
Book a call
Ready to turn signups into paying customers?
Book a free 30-minute call. We'll go through your product together, and I'll show you where new users get stuck. If it makes sense to work together, I'll explain how. If not, you'll still leave with fixes you can make yourself.
