UX & Product Design for B2B SaaS
Users not converting? Let’s find where they get stuck.
When your product's learning curve is too steep, users give up before they see the value. I find where users get stuck and design fixes your developers can ship.
Weekly product design, embedded with your team.
Results you can measure
Trusted by 30+ SaaS teams.
“It's easy to find people who can make things look pretty. However, pretty doesn't always lead to actual conversions or increased product usage. Simon understands the difference.”
SendX is an email marketing platform trusted by 3,000+ businesses.
“We saw 38% increase in users who completed onboarding then converted from trial to paid.”
Pixelflow is a simple Ad conversion tracking software.
“We've upsold existing clients and converted new ones.”
RealTylem is a swiss-built secure communications for governments and enterprises.
“Our onboarding became faster, and confusion was reduced throughout the product.”
Eintech is an exam platform used in 180 countries.
The problem
Your product is powerful, but users give up before they get it.
Engineering-led teams build great products but forget that users don't share your context. What's obvious to your team is baffling to someone seeing it for the first time.
They don't know where to start.
They get stuck during the first experience.
They need a demo before anything makes sense.
This can't go on. If you don't fix these problems fast, your customers will leave you for a competitor.
How I help
The three places where users are won or lost.
I look at your whole journey from sign-up to first payment and beyond, to find the biggest bottlenecks costing you paying customers.
From sign-up
To first payment
01
First-run experience.
The first ten minutes after sign-up. I cut steps, fix confusing screens and make it clear what to do next, so new users get value on day one.
Measured by
02
Everyday workflows.
The tasks people signed up to do. I redesign the flows that send users to support, so they actually get stuff done without hand-holding.
Measured by
03
Upgrade experience.
The point where a user decides to pay. I make it clear what they get by paying, so upgrading feels like the natural next step.
Measured by
How we work together
A senior product designer on your team, without the hire.
10
hours a week.
Steady progress, week by week. Ideal for early-stage teams.
Product strategy.
Detailed UX design reviews.
Development-ready prototypes.
Direct Slack access.
Weekly design syncs.
20
hours a week.
More ground covered each week, for bigger products or tighter deadlines.
Product strategy.
Detailed UX design reviews.
Development-ready prototypes.
Direct Slack access.
Weekly design syncs.
Priced weekly. I'll share details on our call.
Most Popular
What to expect in the first eight weeks.
How a typical engagement unfolds, and where the numbers usually start to move.
Week 1
Week 8
week 1
First design fixes.
I find what confuses users and get your developers a fix within 7 days.
week 2-7
Design, ship, iterate.
We ship small changes every week, see how new users react, and adjust fast.
week 8
You start to see results.
Fewer stuck users, support tickets drop, and paid conversions usually follow.
Case study
When users 'get' your product, the numbers follow.
SendX, an email marketing platform used by 3,000+ businesses, had plenty of sign-ups but too many confused new users. We simplified their first-run experience and everyday flows week by week.
+25%
Increase in
paid conversions
2x
Mid-market
annual contract value
4.6
User rating on
Capterra
Results from other teams.
+38%
More converted trials
about me
Hey, I'm Simon. I help SaaS teams make complex products more self-explanatory.
I've spent 14 years in design, 7 of which helping over 30 teams make their complex products more self-explanatory. I've reviewed 200+ products and chatted with 300+ founders about where their users get stuck. You'll work with me directly, every week, not a junior I hand you off to.
14+
Years in design.
30+
SaaS teams.
200+
Products reviewed.
FAQs
Questions founders ask.
What does a UX partner actually do?
I work with your team, in the trenches, week after week. I look at how users move through your trial, spot the issues, and actually design fixes as prototypes. Then I talk the developers through exactly how to build them, and we track what actually changes. You get senior-level SaaS UX help, but you don’t have to hire someone full time.
How do we know it's worth it?
Your initial UX strategy call answers that before you spend a penny. I’ll show you what fixing your trial could do for your monthly recurring revenue. If I can’t make you more than you spend on me, within a year, I’ll just say so. Simple as that.
What if things don’t improve?
UX doesn’t magically fix everything. Sometimes the issue is your pricing or who you’re actually targeting. If that’s the case, I’ll let you know asap. Plus, I work week-to-week, so you’re never locked into a long contract.
How much of my time will this take?
About 60 minutes a week to line up priorities together. I handle the rest. Each design comes with a video walkthrough so you can see exactly what changed, no need for you to get bogged down in the details.
Will this swamp our engineers with extra work?
Honestly, it’s mostly small tweaks to what you already have, not massive rebuilds. I stick to your existing components wherever possible, and every prototype comes with a quick video so your developers can roll it out fast.
We tried an agency before and nothing changed.
Agencies usually focus on making things pretty. I focus on figuring out why trial users don’t stick around and fixing that. Every design choice ties right back to the actual moment users drop off.
Why not just hire a full-time designer?
Sometimes you should. A generalist might take months for you to find, and they’ll still spend time learning your product. I already know the trial-to-paid problem inside out, and I’ve worked on it for 30+ SaaS teams.
Is my data secure with Prospect?
Security is a non-negotiable. Prospect uses end-to-end encryption in transit and at rest, along with advanced identity management features like SSO, 2FA, and granular role permissions. We also run regular audits and work with trusted infrastructure providers to safeguard every layer of your data. You own your data, and it’s never used or shared without your consent.
What happens if I outgrow the Free plan?
The Free plan is designed to get you started, but when your needs grow, Prospect scales with you. Upgrading is seamless—no data loss, no reconfiguration. You’ll instantly unlock more automation, more integrations, and advanced features to help your team stay ahead. We’ll even guide you through the transition to make sure nothing gets missed.
Can I use Prospect with my current tools?
Yes—Prospect is built to integrate seamlessly with the platforms you already rely on. From data sync to workflow triggers, we support popular tools out of the box and offer API access for everything else. Whether you’re using Slack, Notion, Google Workspace, or something more specialized, Prospect fits into your stack without disrupting it. We believe software should meet you where you are—not the other way around.
Does Prospect support teams in different time zones?
Absolutely. Prospect is built for global teams with asynchronous schedules. From workflow notifications that adjust to local time, to real-time collaboration that doesn’t require everyone to be online at once, we make working across time zones feel natural. You can set time-aware triggers, assign reviewers by region, and keep your processes running smoothly around the clock.
How long does setup take?
Most teams are set up in under an hour. We’ve designed Prospect to be intuitive from the start—no need for lengthy onboarding sessions or technical hand-holding. Just connect your data sources, set your preferences, and your workflows are ready to go. Our team is always on hand if you want help, but most users don’t need it.
Can I cancel or change plans anytime?
Yes—your plan is always in your control. Downgrade, upgrade, or cancel without needing to contact support or jump through hoops. Your settings and data are preserved, so if you return later, you can pick up right where you left off. We believe in earning your trust, not locking you in.
Are our company secrets protected with Prospect?
Yes—confidentiality is central to everything we build. Whether it’s financial reports, internal notes, or sensitive forecasting data, it stays strictly yours. We don’t access or analyze your information unless explicitly requested for support. Our platform is used by companies with strict compliance needs, and we meet or exceed industry security standards.
Does Prospect support teams in different time zones?
Absolutely. Prospect is built for global teams with asynchronous schedules. From workflow notifications that adjust to local time, to real-time collaboration that doesn’t require everyone to be online at once, we make working across time zones feel natural. You can set time-aware triggers, assign reviewers by region, and keep your processes running smoothly around the clock.
What happens if I outgrow the Free plan?
The Free plan is designed to get you started, but when your needs grow, Prospect scales with you. Upgrading is seamless—no data loss, no reconfiguration. You’ll instantly unlock more automation, more integrations, and advanced features to help your team stay ahead. We’ll even guide you through the transition to make sure nothing gets missed.
How long does setup take?
Most teams are set up in under an hour. We’ve designed Prospect to be intuitive from the start—no need for lengthy onboarding sessions or technical hand-holding. Just connect your data sources, set your preferences, and your workflows are ready to go. Our team is always on hand if you want help, but most users don’t need it.
Is my data secure with Prospect?
Security is a non-negotiable. Prospect uses end-to-end encryption in transit and at rest, along with advanced identity management features like SSO, 2FA, and granular role permissions. We also run regular audits and work with trusted infrastructure providers to safeguard every layer of your data. You own your data, and it’s never used or shared without your consent.
Are our company secrets protected with Prospect?
Yes—confidentiality is central to everything we build. Whether it’s financial reports, internal notes, or sensitive forecasting data, it stays strictly yours. We don’t access or analyze your information unless explicitly requested for support. Our platform is used by companies with strict compliance needs, and we meet or exceed industry security standards.
Can I use Prospect with my current tools?
Yes—Prospect is built to integrate seamlessly with the platforms you already rely on. From data sync to workflow triggers, we support popular tools out of the box and offer API access for everything else. Whether you’re using Slack, Notion, Google Workspace, or something more specialized, Prospect fits into your stack without disrupting it. We believe software should meet you where you are—not the other way around.
Can I cancel or change plans anytime?
Yes—your plan is always in your control. Downgrade, upgrade, or cancel without needing to contact support or jump through hoops. Your settings and data are preserved, so if you return later, you can pick up right where you left off. We believe in earning your trust, not locking you in.
