Product design that converts & retains.
I’ve helped 30+ SaaS products turn more users into long-term paying customers by making onboarding clearer and the experience easier to use.
25%
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30%
"With Simon's help, we saw a 25% uplift in paid conversions and 2X our mid-market annual contract value."
Your growth is stalling because of poor user experience.
Here’s what happens when UX treated as an afterthought.
Trials aren’t converting
Slow or confusing onboarding keeps users from reaching value quickly, causing trial drop-off before they’re ready to convert.
Customers are churning
Complex workflows and unclear UI create friction in everyday tasks, leading to frustration and avoidable churn.
Upgrades aren’t happening
Hidden, hard-to-discover, or under-explained features limit product adoption, blocking expansion and upgrade opportunities.
Hi, I’m Simon – I design SaaS products that drive growth.
I help SaaS companies turn confusing software into products that are simple to use and quick to learn. By reducing your product’s learning curve, customers see value faster, convert from trial to paid, upgrade more, and churn less - driving faster growth.
30+
Software products successfully redesigned or launched.
12+
Years delivering top-notch UX and design services.
"Within a month of launching the redesign, our revenue increased by 30%
"Users loved the fresh and modern design which was simple and easy to navigate"
"Simon helped us significantly cut down development hours by providing a single source of truth for our UX"
"He designed a product that was simple and intuitive"
"The improvements he made enabled us to seek early feedback from our customers, helping them convert""
"Simon had a major impact on our success going forward"
A simple process designed to drive results – fast.
I move quickly to identify what’s holding back conversions, retention, and upgrades, then design fixes without slowing your team.
"Simon's designs helped us secure our first paying customers within months"
"We've increased customer satisfaction and upsold existing clients"
"Our product is more intuitive, more consistent, and more delightful to use"
"I highly recommend Simon for his expertise and ability to deliver impactful results"
"We saw a 25% uplift in paid conversions and doubled our mid-market annual contract value"
"The ROI was obvious and significant for our company"
Grow faster with clear, intuitive UX
UX audit
Deep dive to uncover growth-blocking UX issues and prioritise fixes.
Product design partner
Ongoing design support to ship faster and solve complex UX challenges.
Frequently asked questions
AI tools are handy for generating quick UI, but they can’t replace critical thinking. They don’t ask why, they don’t understand context, and they don’t grasp the nuances of your users, product, or business goals.
Whereas, I bring that missing layer of thought. I help uncover what your users really need, where they get stuck, and design experiences that drive retention and growth.
When you work with me, you don’t just get design files, you get a thinking partner dedicated to results.
I specialise in SaaS UX design, with a focus on software. This means, I work closely with product teams to deliver modern and intuitive design that improves the user experience and meet business objectives.
There is no one-size-fits-all process. That's why my approach is designed to be flexible and adaptable, allowing us to pivot and iterate based on feedback and emerging insights. You can learn more here.
A UX audit is available from £2,000 per project. This in-depth analysis uncovers over 30 high-impact opportunities to improve your product’s UX. It includes prioritised recommendations and quick-win ideas.
The product design partner service starts at £3,000 per month. This ongoing partnership is ideal for fast-moving product teams, offering regular design updates each week, Slack communication, and weekly calls. You can pause or cancel at any time.
I'm flexible with tools and can easily adapt to anything you use. In the past, we've used Trello, Jira, and Linear for project management, Figma for design and prototyping, Maze for user testing, and Slack for daily communication.
Firstly, I'm not all things to all people; I specialise in SaaS UX design. This means I have a deep understanding of the unique challenges and opportunities in early-stage SaaS companies.
Secondly, I have a proven track record, with a large portfolio of successful projects that have driven real business impact, such as increased revenue and secured funding.
Lastly, I take a collaborative approach, working closely with stakeholders and product teams to ensure alignment and successful project delivery.
I offer a range of options to meet the needs of SaaS companies of all sizes. I'm happy to discuss your requirements and help you choose the right option or tailor one of my services to suit your specific needs.
Great product design removes unnecessary friction so users can understand your product faster, reach value sooner, and stay engaged for longer. When people actually get how your product works, they’re far more likely to convert from trials, come back regularly, and explore more of what you offer.
For product teams, this translates directly into business results, higher retention, more upgrades, fewer support tickets, and smoother sales conversations. Strong UX makes your product easier to demo, easier to position, and easier for customers to choose over competitors.
It also saves your team time and money by reducing rework, improving delivery speed, and giving engineering a clearer path forward. In short: better UX isn’t just about the interface – it’s one of the most reliable levers you have to drive product adoption and recurring revenue.
Simply book a discovery call to get the ball rolling. This will allow us to see if we're a good fit, and we can take things from there.
Ready to improve what's working, fix what isn't, and grow faster?
