Let’s fix your confusing user experience.
I’ve helped over 30 B2B SaaS companies turn their unfriendly products into intuitive, easy-to-use experiences – leading to higher conversion rates and more account upgrades.
2X
25%
"With Simon's help, we saw a 25% uplift in paid conversions and 2X our mid-market annual contract value."
Your product is powerful but poor UX is costing you customers.
Here’s what happens when UX treated as an afterthought.
Your users abandon early
A confusing first-use experience causes new users to hesitate, lose confidence, and quit before they understand your product’s value.
Your product becomes difficult to use
Clunky, inconsistent UX makes even simple tasks feel difficult. Instead of building momentum, users get stuck and give up.
Your key features go unused
Disjointed interfaces hide your core value. Critical features get overlooked, misunderstood, or ignored entirely.
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Hi, I’m Simon – I help B2B SaaS companies turn unfriendly interfaces into intuitive, easy-to-use experiences.
When your UX is simple and clear, users onboard faster, upgrade more often, and your team spends less time explaining how things work. It’s UX that drives growth and revenue.
31
Software products successfully redesigned or launched.
12+
Years delivering top-notch UX and design services.
"Users loved the fresh and modern design which was simple and easy to navigate"
"Simon significantly improved our operational efficiency"
"Simon helped us significantly cut down development hours by providing a single source of truth for our UX"
"He designed a product that was simple and intuitive"
"The improvements he made enabled us to seek early feedback from our customers, helping them convert""
"Simon had a major impact on our success going forward"
How I fix your product UX fast, without slowing you down.
A battle-tested process to drive real results.
"Simon's designs helped us secure our first paying customers within months"
"We've increased customer satisfaction and upsold existing clients"
"Our product is more intuitive, more consistent, and more delightful to use"
"The redesign made SiteGuru easier to use and led to a big uplift in revenue"
We got overwhelmingly positive feedback from users and a big uplift in revenue uplift after launch. He delivered fast, high-quality work and quickly understood what mattered most."
"We saw a 25% uplift in paid conversions and doubled our mid-market annual contract value"
"Simon's UI/UX work is top notch"
The perfect solution for your SaaS business.
Onboarding UX Teardown
A fast, personalised video review to reduce early drop-offs and uncover new opportunities.
UX Audit
Deep review of your product UX, uncovering high-friction points and high-impact opportunities.
Fractional Product Design Partner
Hands-on design partnership for scaling SaaS companies, solving UX issues while you focus on shipping.
Frequently asked questions
AI tools are useful, but they'll only get you so far and won’t replace a seasoned product designer who understands your users, your product, and your business goals.
Sure, AI can generate UI, but it doesn’t ask why and doesn't understand the nuances of your product. Whereas I help you uncover what users need, where they get stuck, and design experiences that actually drive retention and growth. AI focuses on speed, whereas I focus on clarity, prioritisation, and designing only what matters.
When we work together, you don’t just get design, you get a partner focused on results.
I specialise in SaaS UX design, with a focus on software. This means, I work closely with product teams to deliver modern and intuitive design that improves the user experience and meet business objectives.
There is no one-size-fits-all process. That's why my approach is designed to be flexible and adaptable, allowing us to pivot and iterate based on feedback and emerging insights. You can learn more here.
UX audit available from £2,500/project
A deep-dive analysis that uncovers 30+ high-impact opportunities to improve your product’s UX. Includes prioritised recommendations and quick-win ideas.
Product design partner available from £3,500/month
An ongoing embedded partnership for fast-moving product teams. Get 1-2 design updates per week, Slack comms, and weekly calls. Pause or cancel anytime.
Most designs are typically completed within three days or less. However, more complex screens or user flows may require additional time.
I'm flexible with tools and can easily adapt to anything you use. In the past, we've used Trello, Jira, and Linear for project management, Figma for design and prototyping, Maze for user testing, and Slack for daily communication.
Firstly, I'm not all things to all people; I specialise in SaaS UX design. This means I have a deep understanding of the unique challenges and opportunities in SaaS businesses.
Secondly, I have a proven track record, with a large portfolio of successful projects that have driven real business impact, such as increased revenue and secured funding.
Lastly, I take a collaborative approach, working closely with stakeholders and product teams to ensure alignment and successful project delivery.
I offer a range of options to meet the needs of SaaS companies of all sizes. I'm happy to discuss your requirements and help you choose the right option or tailor one of my services to suit your specific needs.
The value of great UX design is extensive, offering significant ROI and helping to:
– Increase customer retention.
– Attract investors and secure new funding.
– Gain a competitive advantage.
– Increase monthly recurring revenue.
– Improve customer reviews and word-of-mouth.
– Reduce customer training and support costs.
– Increase feature adoption and usage.
– Align your product design quality with your website.
– Improve the usability and efficiency of features and workflows.
– Overcome difficulties in selling and marketing due to subpar design.
– Fast-track product feature delivery by implementing a robust design system.
– Saving money by identifying and testing designs before development.
Simply book a discovery call to get the ball rolling. This will allow us to see if we're a good fit, and we can take things from there.
Confusing UX is costing you customers. It's time for that to change.
Limited availability. Book now to avoid disappointment.