"We saw a 25% uplift in paid conversions and 2X our mid-market annual contract value." - Varun Jain  |  Book call
Case studiesTestimonialsAbout
Book discovery call
SAAS UX DESIGN

Fix your user experience. Grow your revenue.

Over the last 12+ years, I’ve helped over 30 B2B SaaS companies improve their user experience, which was costing them customers.

Book discovery call
Lower learning curve
Increase trial-to-paid conversions
More upgrades and upsells
Faster revenue growth

2X

in mid-market annual contract value
View case study
Won early customers after relaunch
View case study

30%

increase in revenue
View case study
Upsold existing clients and converting new ones
View case study

4.6 / 5.0

'Ease of use' score from Capterra reviews
View case study

"With Simon's help, we saw a 25% uplift in paid conversions and 2X our mid-market annual contract value."

Varun Jain
CTO, Inturact Capital

0-1

paying customers within a few months
Coming soon
THE PROBLEM

Your growth is stalling because of poor user experience.

Here’s what happens when UX treated as an afterthought.

Trials don’t convert

Confusing onboarding creates hesitation and drop-offs before users experience value.

Customers churn

Clunky, inconsistent workflows make everyday tasks harder than they should be.

Revenue leaks

Hidden or unusable product features stop customers from upgrading or expanding.

THE SOLUTION

Hi, I’m Simon – I design SaaS products that drive growth.

I help SaaS companies turn confusing software into products that are simple to use and quick to learn. When customers understand your product’s value, more trials convert, upgrades increase, churn drops, and growth comes faster.

30+

Software products successfully redesigned or launched.

12+

Years delivering top-notch UX and design services.

"Within a month of launching the redesign, our revenue increased by 30%

"Simon helped turn a bloated, complex product into something simple, consistent, and easy to use. Within a month of the redesign, our revenue jumped 30%. His work has been key to us winning ‘Most Easy-to-Use SEO Tool’ on G2 and Capterra."
Rick van Hassteren
Owner, Site Guru

"Users loved the fresh and modern design which was simple and easy to navigate"

"The products Simon worked on at Clik were very clunky and outdated. There was too much information on the screen and they were far from user-friendly. Once launched, both products were very well received by all customers. Users loved the fresh and modern design which was simple and easy to navigate."
April Boulton
Head of Marketing, CliK

"Simon helped us significantly cut down development hours by providing a single source of truth for our UX"

"Without a cohesive UI/UX strategy, we many wasted development hours, unfriendly and hard to navigate UI, and lots of frustration all around."
Ruben Guerrero
CEO, SproutFi

"He designed a product that was simple and intuitive"

"As soon as we engaged with them, there was no looking back. He designed a product that had three elements: simplicity, intuitiveness and ease of use."
Thomas Young
CEO, Taptrip

"The improvements he made enabled us to seek early feedback from our customers, helping them convert""

"We needed help and support in turning our clunky product into a simple, easy and user-friendly solution for our customers. The improvements he made enabled us to seek early feedback from our customers, helping them convert."
Andrew Weston
MD, i-Procure

"Simon had a major impact on our success going forward"

"Simon and I collaborated on the launch of a pub-tech tool for the financial market. I found him to be diligent, user focused and resilient in a classic startup environment where discovery and delivery were very much happening at the same time. He really got under the skin of our business and in doing so, had a major impact on our success going forward."
Lily Smith
CPO, Aitekz Finance
HOW IT WORKS

A simple process designed to drive results – fast.

I move quickly to identify what’s holding back conversions, retention, and upgrades, then design fixes without slowing your team.

"Simon's designs helped us secure our first paying customers within months"

"The platform he designed was simple and intutiive, with unique functionalities that distinguished us from other providers. His design expertise led to increased sales and significant platform utilisation upon launch."
Richard Rowell
Co-founder, Ascend Payroll

"We've increased customer satisfaction and upsold existing clients"

"We've not only gained competitive advantage but also increased customer satisfaction which started to pay off commercially by upselling through existing clients and converting new ones."
Onur Özen
CEO, RealTyme

"Our product is more intuitive, more consistent, and more delightful to use"

"He’s probably the best designer I’ve worked with at switching between the exciting long-term vision and the immediate, tactical needs of the team. He thinks deeply about outcomes before jumping into design. From day one, he helped us identify high-impact changes to our existing product without slowing us down. Our product is more intuitive, more consistent, and more delightful to use. We wouldn’t be where we are without him"
Ed Mallory
Product manager, Ring4

"Simon significantly improved our operational efficiency"

"Prior to working with Simon, the UX design part of our product development process was chaotic and ad-hoc. He brought a cohesive approach to designing our product, that firmly embedded user experience into the development process, significantly improving our operational efficiency"
Iain Brogan
CEO, Map My Health

"We saw a 25% uplift in paid conversions and doubled our mid-market annual contract value"

"Simon makes the impossible, possible. His work led to fast product velocity and a 25% increase in paid conversions. The capabilities we built together also doubled our mid-market ACV. He moves fast, works under constraints, and focuses on impact–not just aesthetics. If you need a designer who helps you scale, Simon is the one."
Varun Jain
CTO, Inturact Capital

"Simon's UI/UX work is top notch"

"Simon's UI/UX work is top notch and it’s relieving to have a partner that makes my life easier when building new features and experiences for the products we’re working on."
Trevor Hatfield
Co-founder, Taggg
SERVICES

Grow faster with clear, intuitive UX

First-run teardown

Quick video review to reduce trial drop-offs and fix onboarding and first-run friction.

Order now for £350
Cut early trial drop-offs
Pinpoint 10+ onboarding issues
Quick wins for trial-to-paid conversion
15-min personalised video
Delivered in 72 hrs

UX Audit

Deep dive to uncover growth-blocking UX issues and prioritise fixes.

Contact for pricing
30+ UX opportunities revealed
Prioritised recommendations
High-impact quick wins
Clear, actionable report
Optional design mock-ups

Product Design Partner

Ongoing design support to ship faster and solve complex UX challenges.

Contact for pricing
Fast, hands-on design updates
Weekly strategy calls
Proactive Slack support
Tackle adoption + retention issues
Month-to-month flexibility
FAQS

Frequently asked questions

Why hire a product designer instead of using AI tools?

AI tools are handy for generating quick UI, but they can’t replace critical thinking. They don’t ask why, they don’t understand context, and they don’t grasp the nuances of your users, product, or business goals.
‍
Whereas, I bring that missing layer of thought. I help uncover what your users really need, where they get stuck, and design experiences that drive retention and growth.

When you work with me, you don’t just get design files, you get a thinking partner dedicated to results.

What kind of work can you do?

I specialise in SaaS UX design, with a focus on software. This means, I work closely with product teams to deliver modern and intuitive design that improves the user experience and meet business objectives.

What's your process?

There is no one-size-fits-all process. That's why my approach is designed to be flexible and adaptable, allowing us to pivot and iterate based on feedback and emerging insights. You can learn more here.

How much do your services cost?

A UX audit is available from £3,000 per project. This in-depth analysis uncovers over 30 high-impact opportunities to improve your product’s UX. It includes prioritised recommendations and quick-win ideas.

The product design partner service starts at £4,000 per month. This ongoing partnership is ideal for fast-moving product teams, offering regular design updates each week, Slack communication, and weekly calls. You can pause or cancel at any time.

How quickly will I receive my designs?

Most designs are typically completed within three days or less. However, more complex screens or user flows may require additional time.

What tools do you use?

I'm flexible with tools and can easily adapt to anything you use. In the past, we've used Trello, Jira, and Linear for project management, Figma for design and prototyping, Maze for user testing, and Slack for daily communication.

What makes you different from other designers?

Firstly, I'm not all things to all people; I specialise in SaaS UX design. This means I have a deep understanding of the unique challenges and opportunities in early-stage SaaS companies.

Secondly, I have a proven track record, with a large portfolio of successful projects that have driven real business impact, such as increased revenue and secured funding.

Lastly, I take a collaborative approach, working closely with stakeholders and product teams to ensure alignment and successful project delivery.

Which service is right for me?

I offer a range of options to meet the needs of SaaS companies of all sizes. I'm happy to discuss your requirements and help you choose the right option or tailor one of my services to suit your specific needs.

What kind of value can design offer?

The value of great UX design is extensive, offering significant ROI and helping to:
‍
– Increase customer retention.
– Attract investors and secure new funding.
– Gain a competitive advantage.
– Increase monthly recurring revenue.
– Improve customer reviews and word-of-mouth.
– Reduce customer training and support costs.
– Increase feature adoption and usage.
– Align your product design quality with your website.
– Improve the usability and efficiency of features and workflows.
– Overcome difficulties in selling and marketing due to subpar design.
– Fast-track product feature delivery by implementing a robust design system.
– Saving money by identifying and testing designs before development.

How do we get started?

Simply book a discovery call to get the ball rolling. This will allow us to see if we're a good fit, and we can take things from there.

GET STARTED NOW

Let's fix your UX.
Grow your revenue.

Book discovery call

Limited availability. Book now to avoid disappointment.

Case studiesTestimonialsAboutROI calculator
© 2025 Simon McCade. All rights reserved.