Better UX, stickier software–in 30 days or less
I help B2B SaaS companies design software that’s easier to use and harder to leave.
Trusted by 30+ software companies globally.
"With Simon's help, we saw a 25% uplift in paid conversions and doubled our mid-market annual contract value."
Your product is cutting-edge, but its design is far from it
Early drop offs
Poor onboarding and first-use experience make it difficult for users to get started, causing them to leave before seeing value.
Low conversions
Confusing interfaces and unclear design create friction and slow users down, making it harder to complete simple tasks.
Poor user retention
Inefficient workflows and counterintuitive UX push users to find alternative products, leading to higher churn rates.
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Hey, I’m Simon. I simplify complex software, making it easier to use and harder to leave.
I design intuitive user interfaces that make it effortless for users to learn, navigate, and get value from your product–so they stay engaged and keep using it.
I work with fast growing B2B SaaS companies that have tech-heavy engineering teams, complex software, and a clear roadmap–but need a designer to ensure their product delivers a great experience.
31
Software products successfully redesigned or launched.
12+
Years delivering top-notch UX and design services.
"Users loved the fresh and modern design which was simple and easy to navigate"
"Simon had a major impact on our success going forward"
"This helped us significantly cut down development hours by providing a single source of truth for our UI"
"Simon significantly improved our operational efficiency."
"The improvements he made enabled us to seek early feedback from our customers, helping them convert"
"He designed a product that was simple and intuitive"
How I simplify clunky software in 5 easy steps
Uncomplicated and stress-free process
"Simon's designs helped us secure our first paying customers within months."
"We've increased customer satisfaction and upsold existing clients"
"The ROI was obvious and significant for our company."
"We saw a 25% uplift in paid conversions and doubled our mid-market annual contract value."
"Simon's UI/UX work is top notch"
"The quality of Simon's work is excellent"
"Simon's expertise was instrumental in launching our MVP, which earned positive feedback and created new revenue streams"
"Everything we show from Simon is preferred over what we have today."
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"This has resulted in a significant increase in revenue"
"Simon helped our potential customers move from signing up to becoming fully paid customers"
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Better software UX starts here
Dashboard Refactor
Get a quick UI refresh of your dashboard, making it more polished and visually appealing.
Design Audit
Get a comprehensive UX review of the core screens of your SaaS product, focusing on addressing the biggest UX problems.
Design Partner
Partner with me directly as I work alongside you and your team to handle all your product design needs, from strategy to execution.
"We're not sure where to start"
Got a different idea or want something custom? Let's chat to see if it's something I can handle.
Frequently asked questions
Hiring a full-time senior product designer costs upwards of £100K per year, and the process of finding the right person can be time-consuming. However, partnering with me means you can start immediately, gain flexibility, and move forward confidently.
I specialise in SaaS UX design, with a focus on software. This means, I work closely with product teams to deliver modern and intuitive design that improves the user experience and meet business objectives.
There is no one-size-fits-all process. That's why my approach is designed to be flexible and adaptable, allowing us to pivot and iterate based on feedback and emerging insights. You can learn more here.
Most designs are typically completed within three days or less. However, more complex screens or user flows may require additional time.
I'm flexible with tools and can easily adapt to anything you use. In the past, we've used Trello, Jira, and Linear for project management, Figma for design and prototyping, Maze for user testing, and Slack for daily communication.
Firstly, I'm not all things to all people; I specialise in SaaS UX design. This means I have a deep understanding of the unique challenges and opportunities in SaaS businesses.
Secondly, I have a proven track record, with a large portfolio of successful projects that have driven real business impact, such as increased revenue and secured funding.
Lastly, I take a collaborative approach, working closely with stakeholders and product teams to ensure alignment and successful project delivery.
I provide a range of options to meet the needs of SaaS companies of all sizes. I'm happy to discuss your requirements and help you choose the right option or tailor one of my services to suit your specific needs.
The value of great UX design is extensive, offering significant ROI and helping to:
– Increase customer retention.
– Attract investors and secure new funding.
– Gain a competitive advantage.
– Increase monthly recurring revenue.
– Improve customer reviews and word-of-mouth.
– Reduce customer training and support costs.
– Increase feature adoption and usage.
– Align your product design quality with your website.
– Improve the usability and efficiency of features and workflows.
– Overcome difficulties in selling and marketing due to subpar design.
– Fast-track product feature delivery by implementing a robust design system.
– Saving money by identifying and testing designs before development.
Feedback from you and your team is invaluable part of the process. So I'll continue to revise and iterate on the designs until you are satisfied with the result.
Simply schedule a discovery call to get started. This will allow us to see if we're a good fit, and we can take things from there.
Stop confusing users. Start retaining them.
Get "top-notch" UI/UX design from a seasoned product designer.
Limited availability. Book now to avoid disappointment.